A Maze’n Things

A Maze’N Things is a much-loved Phillip Island family attraction. We built a fun, fast loading, high-traffic website that answers guest questions before they call.

Location

Phillip Island, VIC

Release

May 2023

About the project

The new A Maze'N Things website does the heavy lifting before guests even arrive. Built to handle peak-season traffic and answer the questions families ask most, it lets the team spend less time on the phones and more time creating the experience guests come for.

The Problem

A Maze’N Things is one of Phillip Island’s most loved family attractions, an award-winning world of mazes, illusions, puzzles, mini golf and the SkyTrail high ropes course, drawing families, school groups and visitors from across Victoria and beyond.

An attraction like that lives and dies on its website. Most guests decide where to spend their day before they leave home, comparing options, checking prices, opening hours and what’s actually included. If the answers aren’t easy to find, two things happen: some families book elsewhere, and the ones who don’t end up calling the team to ask.

The old site wasn’t built for that job. It struggled to present the full range of attractions clearly, didn’t make planning a visit effortless, and pushed too many routine questions back onto staff who should have been focused on guests on-site rather than enquiries on the phone. For a destination with this much to offer, the website needed to work as hard as the team does.

Problem

The Answer

A Maze'N Things needed a website built around one clear goal: make planning a visit so easy that guests arrive ready, and the phones stay quiet.

The new site starts where families do, mapping out exactly what they need to know and the order they need to know it. Every attraction now has its place, pricing and opening hours are easy to find, and the most common guest questions are answered before anyone needs to call. Thoughtful layouts and a bright, playful identity capture the fun of the park itself, so the site feels like a true extension of the day out.

Performance was just as important. The site comfortably handles the high traffic that comes with peak season and school holidays, staying fast and reliable when it matters most.

More than two years on, it’s still going strong, engaging visitors, answering their questions, and freeing the A Maze’N Things team to focus on what they do best: the guest experience.

“We engaged Loop just over two years ago to design a new website for our large family attraction. The whole discovery and design process was super smooth, and the end product is still performing strongly. The thought put into every detail has resulted in an engaging site that handles a high amount of traffic and answers all guest questions, minimising our need to be on the phones, so we can concentrate on customer experience. I highly recommend the team at Loop.”

Dan Wallwork